Adam Keefe poses with a 'be kind to different minds' poster

Adam Keefe

Adam Keefe is the coach for the Belfast Giants of the Elite Ice Hockey League and a former Canadian professional ice hockey player.

Adam is a key figure and one of the most popular former players in Belfast Giants history as he was selected by the Giants season ticket holders as their 'Fan Favourite' and was chosen by his teammates as the 'Player's Player of the Year'.

Over the past few years, Adam has extended his help to the Charity by raising funds and much needed awareness in Northern Ireland. Adam took on his 'Sober for October' challenge a few years ago. Since then, his team have also held golf tournaments, yoga sessions and even climbed Slieve Donard in our Mourne Madness challenge.

As well as running his own fundraising events, Adam has leant his help to all sorts of fundraising challenges including bag packs, static cycles and even a zipline!